Call for innovation to help people live active lives

Britain is increasingly being labelled as an unhealthy nation, but a new poll commissioned by the Tomorrow Together campaign from the Technology Strategy Board shows that 43.6 million Britons want to be more active and that almost half of these would spend money on a product or service to help. The poll reveals that there is a need for innovation to help people lead active lives.

Currently, one in five people aged over 65 describe themselves as being in poor or very poor physical health and one in 10 adults over 50 say that they never do any form of physical activity.

The Technology Strategy Board is asking people of all ages to join a conversation about how innovation could help give older adults the opportunities they need to be more healthy and active. Jjoin the conversation at www.tomorrowtogether.org.uk or on Twitter at @TomorrowTogethr.
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