Cambridge Ambassador Programme launched to help bring business to the city

A programme designed to help those in business and academia put forward a strong case for bringing their association or society’s events to Cambridge was officially launched at Girton College last week.

Conference Cambridge, the official free venue-finding service for Cambridge University and the Colleges, is offering assistance to event organisers representing specific groups to create the best business case for holding their conference in Cambridge.

Ambassador Programmes are already proving successful in cities throughout the UK such as Newcastle, Gateshead, Edinburgh and Liverpool where they are bringing events, visitors and significant revenue to the area.

Kelly Vickers, Manager of Conference Cambridge said: “Essentially we are looking for people to champion the benefits of Cambridge as a conference destination within their own work environment.  In order to do this, we will help our Ambassadors put together a compelling case to ensure that the bid to bring their event here is successful and work closely with them to deliver it.

“Being an Ambassador is a rewarding experience.  Hosting a successful event can bring recognition for your organisation, your research or your business from a wide audience and in the process create essential networking opportunities, which could lead to new partnerships and collaboration.  Cambridge, as a destination, has an unrivalled range of venues and facilities, as well as excellent opportunities for leisure activities such as punting on the River Cam, dining in a Cambridge College and beautiful places to visit in the wider area.

As part of the launch, a new DVD was shown which highlights the benefits of choosing Cambridge and how the City’s international pull can attract delegates from all over the world.

Conference Cambridge is the official free venue-finding service for Cambridge University and the Colleges. Recently it announced a series of successful bids to hold events in Cambridge over the next few years, which are collectively worth £1.2 million, a further £5 million to the local economy and will bring over 2800 delegates the City.

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