The number of visitors to the website through a smart phone or tablet has steadily increased over the last few years from around 10% in 2012 to 30% by the end of 2014.
Work started in the second half of 2014 with digital agency Studio 24 to optimise The Cambridge’s website, including the pages accessed by intermediaries, for multi-platform use.
It works by understanding the size of the screen a visitor is using to view the website to show the most important information; it also adjusts to allow for visitors clicking and scrolling with their finger rather than a mouse.
Clickable phone numbers mean customers can call directly from the website to speak to a member of the team if viewing on their mobile.
The Cambridge’s Commercial Director Andy Lucas said: “Providing excellent service to our 130,000 customers is a priority for us and to do this it’s important to move with the times. We may have traditional values but we are very forward looking.
“With more people using tablets and smart phones to go online it made perfect sense for us to make sure these customers have as good an experience as if they were looking at the site on a desktop computer.
“The new responsive website means customers can interact with us whether they’re at home, work or on the move.”
The site has also been through a refresh and boasts new photography that features members of The Cambridge team.
Studio 24 Operations Manager Emma Lane said: "We have a great working partnership with The Cambridge and are really pleased with the results of this now fully responsive website.
“With an ever-increasing number of mobile devices with varying screen sizes used to access the web, responsive design and build is key to ensure web pages adapt to the browser window space or device available and deliver appropriate content to the user.
"The team here at Studio 24 are very experienced in all aspects of a responsive build which results in achieving the ultimate goal - a great experience for each and every visitor."
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