Cambridge doctor raises dementia awareness in powerful charity campaign

Cambridge-based clinician and researcher, Professor James Rowe, with a patient

Cambridge-based clinician and researcher, Professor James Rowe, takes the spotlight in an inspiring new charity film exploring the impact dementia has on the brain and the power of research to overcome it.

The film is part of Alzheimer’s Research UK and Ricoh’s joint campaign, Dementia Uncovered, which highlights the many physical diseases that cause dementia, as well as the scientists striving to bring about new treatments.

The campaign is launched as the charity also reveals that nearly half (46%) of UK adults are unable to name a single type of dementia. The survey carried out by YouGov survey shows that when prompted, most UK adults (92%) had heard of Alzheimer’s disease, only 3% had heard of frontotemporal dementia (FTD), sometimes known as Pick’s disease.

Prof James Rowe from the University of Cambridge takes the leading role in a film, directed by Gemma Brady (24 Hours in A&E), revealing the complexities of FTD and related illnesses such as progressive supranuclear palsy, and the hope that lies in research.

FTD accounts for one in 20 of all dementia cases, but it often affects people at a much younger age than Alzheimer’s disease.

During FTD, brain changes occur in distinct parts of the brain and can cause symptoms beyond memory problems. When the frontal lobe of the brain is damaged, it causes changes to personality, behaviour and movement and damage to the temporal lobe causes problems with learning and language.

Prof Rowe explores the impact of FTD and related illnesses on families at his clinic at Addenbrooke’s Hospital in Cambridge. Sadly, current treatments developed for Alzheimer’s disease do not work for people living with other types of dementia. Prof Rowe’s research into FTD is at the forefront of medical science, providing hope for many people.

Prof Rowe said: “It is a privilege to be able to see and work with patients in the clinic. I get to see just how hard it can be for people with FTD and related illnesses, and their friends and families. I hope that this campaign will help raise awareness of the illness, which is often an aggressive form of dementia. Research here in Cambridge aims to unpick the causes of this disease and develop better treatments for those who need it.”

Ian Wilson, Chief Executive of Alzheimer’s Research UK, said: “These eye-opening new survey results show that while many people recognise Alzheimer’s disease as a cause of dementia and 92% associate memory loss with the condition, far fewer can name other forms of dementia or the wide range of symptoms they bring. It’s important that people realise the condition is far more than just memory loss.

“We are delighted to be working with Ricoh on this important campaign once again. We’re incredibly grateful to the commitment and dedication of the researchers like Prof Rowe whose work is so crucial. Dementia research is making progress and with support from the public and companies like Ricoh, we can make breakthroughs possible.”

David Mills, Chief Executive Officer of Ricoh, added: “Since the launch of our partnership in 2017, we have worked with Alzheimer’s Research UK on a number of initiatives to help raise awareness of dementia. We are proud of this new campaign and hope that it will challenge common misconceptions around dementia, and provide a powerful insight into the lives of people with the condition and scientists striving to find ways to prevent, treat and cure these debilitating diseases.”

Explore the campaign films

Watch Prof Rowe’s video

To read more information, click here.

Alzheimer’s Research UK is the UK’s leading dementia research charity. We fund innovative research with the power to transform lives, campaign for government action, and help people to understand dementia and the progress we’re making with research.

Our people are vital to our mission. Our pioneering spirit is reflected in the energy and drive of our staff – all of whom play a key role in helping realise our vision of a world where people are free from the fear, harm and heartbreak of dementia.

By working at Alzheimer’s Research UK, you will be part of an organisation that has been recognised nationally as an outstanding place to work. In 2020, we were listed 39th in the prestigious Sunday Times 100 Best Not-for-Profit Organisations to Work For. We were also awarded a 2-star accreditation by Best Companies, recognising outstanding levels of workplace engagement and were listed in the 75 Best Companies to Work For in the East of England.

Alzheimer's Research UK