NATROX® Oxygen Wound Therapy is a simple device which has been designed to deliver 98% pure humidified oxygen to a wound to stimulate healing. NATROX® is a small portable device about the size of a mobile phone and is developed by Inotec AMD. Its function is to produce concentrated oxygen from the surrounding air, and pass this down a thin flexible tube directly to a wound that is failing to progress as expected.
D&A Creative has been working closely with the new marketing team to refresh the brand materials over the last year. The team felt the branding had become a little stale and was in need of an overhaul to help the company’s growth and portray the new dynamic nature of the organisation. Due to having a distributor network across the globe, formal guidelines were required, so that all materials were presented with a consistent and cohesive look.
The core logo remained as previously to retain current brand awareness, but with a modern refreshed colour palette and gradient treatment. The brand itself was developed to include more modern graphics to help simplify information to the end user with the brighter colour palette giving a fresher look and feel.
Work has included the update of the logo with creation of brand guidelines and all materials have been updated inline with this. These have included a product brochure, leaflets, advertising, device label and packaging graphics, E-shots, exhibition/conference graphics, giveaway materials, 3D product renders and a series of ‘How to Use’ guidance illustrations.
Response to the new branding and materials has been very positive from both client and customers.
“We are extremely pleased with the work D&A Creative have undertaken for us. They have a really thorough knowledge of our brand and were able to come up with a dynamic, modern and fresh look for our rebrand. They continue to offer a high level of creativity across the board on all the materials they produce for us, from printed literature to animations and everything in-between. We can always rely on them to act quickly on sometimes tight deadlines, with the same level of attention to detail and creativity. D&A Creative has become a valued member of the Inotec team and have shared our passion for making NATROX® successful.”
For more information on this and other projects visit our website at www.dandacreative.co.uk