Radios are evolving and becoming Smart by combining traditional analogue radio (FM), digital DAB+ and Internet radio, but there is currently no common term or product category for consumers to identify.
The SmartRadio logo ensures these products can be easily identified and distinguished from traditional radios and other consumer products. With SmartRadio, users can be assured of always being able to access their favourite stations, regardless of reception, interference or network issues, resulting in a reliable source of radio.
SmartRadio asked D&A Creative to produce an infographic to help visually explain the new term. The graphic would sit on their newly launched website and be cohesive with their existing branding. Simple icons and graphics were incorporated, alongside imagery associated with sound and radio, to make the visual modern, engaging & informative.
Find out more about this and other projects at www.dandacreative.co.uk