The Wellcome Sanger Institute is a world leading genomics research centre. They undertake large-scale research that forms the foundations of knowledge in biology and medicine and their findings are used to improve health and to understand life on Earth.
D&A successfully pitched and was chosen to create three documents for the Institute - a media training leaflet, a social media guidelines leaflet, and a language guidelines brochure.
Both the media training leaflet and social media guidelines leaflet used a more bespoke square 6-page format, with information, guidance and helpful tips for staff on dealing with the media/ press and also how to correctly represent Genome Research Limited online.
The language guidelines brochure was a 20pp document set to A4 landscape, which aided digital use as well as print. The brochure aimed to create a clear and consistent way of writing and using language, making it easier to get the Institute’s messages across to a wider audience.
The design of all documents incorporated black and white photography. A bright colour palette (including the use of a gradient treatment) was used to contrast this, something that had to work alongside the suite of logos/brands D&A was working with. With iconography used throughout to break up sections and add more visual interest for the reader too.
“D&A were a pleasure to work with and did a great job. They delivered what we wanted, on time and to a high standard.”
- Media Officer, Wellcome Sanger Institute
Find out more about this and other projects at www.dandacreative.co.uk