Creating a newsletter is not as straight-forward as it might look - at least if you want your audience to actually read it. We've compiled a list of Sookio-approved essentials to include in your regular email marketing activity, paired with practical examples of beautiful newsletters.
1. Lure them in with a subject line
2. Compelling copy is a must - think about what are you saying and how?
3. Eye-capturing imagery - don't let the text get lonely!
4. Aesthetics control - is your design clean and user-friendly?
5. Call to action - make it very clear
6. Reality check point - not everything is newsworthy
7. Don't forget to measure your success
Read more on the Sookio blog.