Email marketing: dead or alive? Interview with CommuniGator’s Lee Chadwick

As part of The Marketing Centre's series on email marketing and social media, the team has been talking to specialists in both areas and inviting them to share their insights. Lee Chadwick is Managing Director at CommuniGator, which offers an automatic service for generating leads through email marketing. Here he talks about how necessary this is in the age of social media, and what businesses stand to gain from making email part of their marketing strategy.