Cambridge, UK — April 3rd, 2025 — Gearset, the leading DevOps platform for Salesforce, announces the expansion of its Alliances team with three strategic hires, including two senior leaders from competitor Copado. This investment marks a major milestone in Gearsetʼs continued upmarket growth and deepening partnership with Salesforce and global system integrators.
The three new hires took up their new functions on 31 March. The expansion of the Alliances team follows Gearset becoming an official Salesforce AppExchange Partner.
Mark Bandettini joins as VP of Alliances, reporting to CRO Mike Lees, and will lead Gearsetʼs growing partner ecosystem efforts. Previously Director of Salesforce Alliance at Copado, Mark brings deep experience in building high-impact partnerships across the Salesforce ecosystem. Joining him are Amber Wood, previously Sr. Manager of Alliances at Copado, and Lexi Cowlishaw, who brings partner marketing expertise from Kroll where she was Channel Partner Marketing Manager VP Cyber Risk). Together, they form an experienced team focused on scaling Gearsetʼs relationships with Salesforce, GSIs, and other key channel partners.
As enterprise teams scale their Salesforce implementations, including their adoption of Agentforce, trusted partners and reliable DevOps platforms become mission-critical. Gearset enables GSIs and Salesforce partners to accelerate delivery, improve release quality, and reduce risk for their customers — unlocking greater value across the ecosystem.
“Our channel partners are instrumental in helping enterprises get the most out of Salesforce. These strategic hires represent a major investment in our partner strategy and are a key part of our mission to bring best-in-class DevOps to the entire Salesforce ecosystem,ˮ said Mike Lees, CRO at Gearset. “Iʼve seen firsthand the challenges and opportunities in this space. Gearsetʼs platform, people, and momentum make it the partner of choice for anyone serious about DevOps on Salesforce,ˮ said Mark Bandettini, VP of Alliances at Gearset. “Iʼm excited to build on that foundation and strengthen our partnerships across the ecosystem.ˮ
