Paper Boat inspires children from “invisible communities” (excluded from mainstream society) in India and Thailand. Through the medium of play, they help to show children that they can change the world – both their own, and everyone else’s.
After a thorough planning and scoping session, Granite 5 gently evolved the watercolours to create a distinctive website to help boost donations and engage their target audience.
Christian Scott, Head of Project Delivery at Granite 5, said: “It was not only interesting, but also very humbling to understand more about the users of the website - who span audiences as diverse as the children we are helping, to (hopefully) big corporates like Lego.
"As a team we thoroughly enjoyed working with the unique and original design inspired by the beautiful watercolour paintings provided by the client."
"From concept through to launch it has been quite a journey to get the website to where it is now," commented Jo Bowen of Paperboat. "One of our core values at Paper Boat is collaboration and the belief that we are stronger together. Granite 5 have been fantastic to work with and highlighted how collaboration can reshape initial ideas into a reality that exceeds either party's expectations."