In Autumn 2018 Hoover launched their new corded and cordless products. They required a strong design approach for the type of floor stand display, to gain maximum in-store impact, which had to take into account the retail floor space availability in a group of independent electrical retailers in the UK. The units were to be distributed to independent stores, so the final design had to include the ability to flat pack and deliver to the stores with an ‘easy to assemble’ solution.
Impulse Point of Purchase produced two versions of these metal structure displays units, which were designed to enable a single floorstanding unit or two single sided wall bay units in-store. Within the displays, updatable, high-quality, digitally printed Foamex graphics were incorporated which have strong brand and product benefit messages. The designs ensured that there is full visibility to the range of products, enabling the browsing shopper to be converted into a new or returning buying customer, and the display does not take up excessive or valuable store space.This design is also highly adaptable, allowing for additional brackets and shelving for new products to be added as and when needed.
“Working with Hoover, Impulse succeeded in designing and building a flexible display, easy to distribute and build in-store. We are pleased to have already delivered to over 150 retailers, with more scheduled throughout the year. It has been a pleasure working with the Hoover marketing team, from the briefing, through to implementing the project, we have demonstrated how Impulse work with brands to make retail executions a smooth and stress-free process,” commented Mark McKeown, MD of Impulse Point of Purchase.
Impulse Point of Purchase +44 (0)1767 682756 www.impulsepop.co.uk