This report draws on studies from the UK and China to provide strategy insight.
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Innovation Barriers & Disruptive Innovation - '15 Minute Expert' Report
2 October 2012
Examples of Disruptive innovation include the CD (usurping the cassette tape and vinyl), mobile phones and antibiotics. These innovations often encounter substantial barriers to market, for example requiring new equipment purchase and the set up of supply chains. This report examines the nature of these major challenges and how they might be overcome – which can provide strategy insight for innovators and marketers.