The Labour Party is the third client to have appointed CPL to work on commercial projects since Richard Walters joined the agency in May to head up its media sales operation. The others are Pulse magazine, for employees of HM Revenue and Customs, and Women & Golf magazine, for which CPL sells advertising and sponsorship.
'The Labour Party feels there are opportunities to find new exhibitors for the conference and we are delighted to have been appointed as its partner,’ said Walters. ‘CPL has a strong reputation for the work it carries out for clients in editing and designing a range of high-quality print and digital material. By offering media sales and building up our client base in this area, we are becoming a genuinely full-service publishing agency.’
Walters' advertising sales career began at Cambridge-based Science magazine before he joined Mongoose Media in London, initially as a sales manager. He rose to become sales director and then managing director of Mongoose and Ten Alps Media following the 2009 merger with Ten Alps Publishing, where he worked with major clients including Private Eye, the Camping and Caravanning Club, Mercedes, BT, Newsweek and the Association of Optometrists.
CPL managing director Mike Sewell said: ‘Richard has brought a fantastic track record of success and hands-on achievement to CPL – and this is already paying dividends. As an experienced media sales professional, he understands how membership and corporate bodies work, and the best ways to build long-term business, whether via print publications, enewsletters, websites, mobile publishing or events.
'This development not only means we can help our customers maximise their revenues from advertising sales and sponsorship, but it also increases the breadth of strategic guidance and consultancy we can offer. As well as the Labour Party agreement, we are also close to finalising deals with a couple of other organisations to boost their commercial offering and we hope to be able to announce these shortly.'
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Contact: richard.walters@cpl.co.uk
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