For hints and tips about what makes a good story, and how to write it effectively, come along to this week's Breakfast event to learn about:
Putting a PR campaign together
Rachel Holdsworth, Holdsworth Associates
Speaking to the press
Paul Casciato, Cheary & Gallagher
How to write a press release
Richard Blackburn, Energi Technical Marketing
Find out more and sign up for the event here.
To coincide with the event, Cambridge Network is running a fun competition to provide a platform for local businesses to promote themselves.The competition, focusing on effective writing, aims to give you the chance to promote your business – and win a bottle of Champagne in the process.
Your chance to impress...
"So many of our members have really interesting, innovative products and services, but they don't always manage to describe what they have to offer in a compelling way," says Hilary Laing, Cambridge Network's COO. "We're throwing down a challenge to get our members –business owners, or their marketing and salespeople – to write an effective piece that articulates a story related to their business.”
All News articles submitted into the Network website will automatically be entered (though companies or individuals whose entries are shortlisted will have the opportunity to opt out if desired**). That means the competition will include articles or blog posts related to an organisation, product or service, or focused on a relevant industry issue. The panel of judges will include all three of the experts (see above) involved in this week's PR session, together with Judi Coe, Cambridge Network's website editor.
Hilary explains: "The subject matter can be anything, but it needs to answer all the key questions and focus on what is different or exceptional, and why. What's most important is that the story is well-told and that it is memorable. It needs to be a story that a reader will remember and want to repeat to a friend or colleague."
Running until midnight on Sunday 16th November, the competition winner will be announced at the Breakfast Networking session planned for Thursday November 27th.
Hilary adds: "Resources are tight, so the prize is not massive, but the prestige will be worth millions! Short-listed entries will feature on the site and be prominent in our weekly newsletter."
**Read the competition rules here.
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