Lily Arkwright champions consumer choice in the wake of De Beers' lab-grown diamond decision

The Lily Arkwright Lulu engagement ring 4.00ct oval lab grown diamond

In response to De Beers' recent announcement to suspend production of lab-grown diamonds, Lily Arkwright reaffirms its commitment to offering both lab-grown and natural diamonds. Lily Arkwright strongly believes innovation in the jewellery sector is essential.

“We must embrace the opportunities lab-grown diamonds provide to push design boundaries and open the world of fine jewellery to a wider market.”

"De Beers' decision restricts consumer choice and disregards the growing demand for ethically sourced, beautiful lab-grown diamonds," says Kate Munns, Operations Director at Lily Arkwright. "

At Lily Arkwright, we believe love stories come in all forms, and so should the ring that celebrates them." Lab-grown alternatives to mined diamonds allow people to choose a piece of jewellery based on their design preferences, not just their budget, opening the jewellery industry up to a whole new world of possibilities.

Lily Arkwright recognizes the unique preferences of its customers. Whether seeking the timeless beauty of a natural diamond or the ethical and sustainable appeal of a lab-grown option, Lily Arkwright empowers individuals to find the perfect symbol of their commitment and encourages other jewellers to consider the exciting possibilities that innovation brings.

 

www.lilyarkwright.com

 



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