B Corp certified public relations and marketing agency, Conscious Communications, has been awarded Platinum by Investors in People, the highest level of accreditation granted by the UK’s leading accreditor for business improvement through people management in the UK. The company joins the top 7% of businesses accredited Platinum by Investors in People globally.
The agency sought assessment against the Investor in People standards in January 2024 after it achieved Gold accreditation for the second time in 2021. The accreditation means that policies and practices around supporting its team are embedded in every corner of the agency, so much so that the company scored 836 in its survey as part of the accreditation, well above the Investor in People average of 730.
Investors in People Specialist, Lindsey Waters, commenting on her assessment of Conscious Communications, said: “You have a profound understanding and unwavering dedication to your conscious purpose and values. It’s the lifeblood that fuels your existence. You’ve never been anything but a conscious business, and it’s truly incredible to see the depth of appreciation and alignment of these principles amongst your team, and is undoubtedly their most powerful source of motivation and inspiration.
“Your people are incredibly motivated by their ability to make a difference to the world through their work, and gives them a higher sense of purpose and achievement. Your commitment to your consciousness is one of your incredible stand-out characteristics and where you really shine.”
To achieve Investors in People accreditation, organisations are assessed against particular indicators and, dependent on how highly an organisation scores against each indicator, Investors in People awards the appropriate level. The levels represent the organisation’s level of “maturity”, from a fundamental “developed” level to a “high performing” level. The agency is ranked as high performing in 24/27 indicator themes, and scored as advanced in the remaining.
Zoë Scorer, Managing Director, Conscious Communications, said: “Our commitment to our people, our agency culture and local community is core to our business and to be externally recognised for our approach fills us with the greatest pride. From the day we started Conscious Communications, we wanted to create an agency that is different and driven by values; thinking about the impact our work will have on others and creating a culture that empowers its employees over our own bottom line. It isn’t just a good thing to do, it is the best way to do business.”
Paul Devoy, CEO of Investors in People, said: “We’d like to congratulate Conscious Communications. Platinum accreditation on We invest in people is a remarkable effort for any organisation, and places Conscious Communications in fine company with a host of organisations that understand the value of people.”
