The grand total has been achieved through sustained fundraising efforts by team members at all four of the recruitment agency’s offices in Cambridge, Chelmsford, Ipswich and Norwich since 2002.
The fundraising activity has ranged from daring challenges including the gruelling 24-hour National Three Peaks Challenge and a sponsored sky dive, alongside local events such as Cambridge’s annual Chariots of Fire relay race, the Ipswich Colour Dash and the Colchester half marathon, as well as national events including Movember and Comic Relief. Each office also hosts its own annual charity quiz night and further charitable donations have been collected at the various seminars and events which Pure holds for the local business community.
Over 24 different charities have now benefited from a share of the £100k raised by Pure in the last 13 years. This includes substantial donations to local charities including Pure’s overall chosen charity of East Anglia’s Children’s Hospices, which has benefitted from over £62,000. Significant donations have also been made to The J’s Hospice in Chelmsford, Arthur Rank Hospice Charity in Cambridgeshire, The Matthew Project in Norwich and the St Nicholas Hospice in Bury St Edmunds. National charitable organisations including Children in Need, Cancer Research and Action for Children have also benefited.
Gill Buchanan, Director at Pure, said: “As a socially responsible business we’ve always actively supported local charities and we are all extremely proud of having reached such a significant milestone in our fundraising activity.
“Here at Pure we believe that charity fundraising challenges are not only an important part of a company’s corporate social responsibility. They can also have a far wider impact on reinforcing a sense of teamwork and camaraderie, a culture which many businesses strive to achieve. We support our employees in any charity challenges they wish to undertake themselves, giving them additional time off to enable them to complete their chosen goal and kick-starting their fundraising with a £250 donation.”
Alongside financial donations, team members at Pure have also donated significant amounts of time to local charities over the last thirteen years. This has included volunteering their skills at decorating and gardening to help transform the East Anglia’s Children’s Hospice in Quidenham, decorating at Woodgreen Animal Shelter and the Chelmsford CHESS homeless shelter. They have also sent gifts and essential goods to be delivered to a school in Gambia.
Pure’s continued commitment to fundraising has helped the organisation to be recognised at various awards including, most recently, being selected as finalists in the Corporate Social Responsibility category at last year’s East Anglian Daily Times Business Awards.
__________________________________________