The Conference Team at a Cambridge College is celebrating achieving a record year for business in a very challenging marketplace.
Over the last 12 months, Robinson College has seen its enquiry level for events increase by 29%, its day business by 15% and its overall revenue by 25%.
In terms of its client portfolio, the strongest sectors have been business from corporates, together with academic organisations.
There has also been a rise in the number of enquiries from Agents looking to use the College for their client events.
During this period, Robinson College has also scooped a prestigious Meetings Industry Marketing Award for its Service+ integrated marketing campaign and received Silver Accreditation from the Meetings Industry Association.
Nick Milne, Catering & Conference Manager at Robinson said: “This is a terrific result and very much a team effort. Everyone has worked hard to not only meet but surpass client needs and really go the extra mile to deliver an outstanding service. Over the last year, we have invested in technology to help our clients achieve their delegate numbers by assisting with social media and offering our online delegate tool.
“Feedback from those using our facilities frequently refers to the professionalism and flexibility of the team and these results are testament to those compliments. However we are not resting on our laurels in these challenging times and have already set ourselves the goal of achieving gold in the next MIA accreditation.”
Robinson College was purpose-built with conferences in mind to bring in revenue and regularly hosts residential and day conferences for over 250 delegates and drinks and canapé receptions for up to 700. It has recently installed state-of-the-art wi-fi (300mbps) in all its bedrooms, available to delegates free of charge. Registered as a charity, it offers modern buildings, traditional values and year-round conference facilities. These include purpose-built theatres with state-of-the-art audio visual technology supported by trained technicians, award-winning cuisine and a location that allows excellent access from major road links and yet only a short walk from the historical centre. Robinson College has been awarded official Fairtrade College Status, holds AIM Silver and 4* Campus accreditations and recently won a MIMA Bronze Award for Best Brand Marketing Campaign.