Based on key client personas the campaign objective was to bring together the new office move with the main themes of the Mills & Reeve approach, one that builds a personal and supportive partnership, tailored to the specific and individual needs of each and every client. Whatever their needs or circumstances.
Working as an animated scroll the ads list typical client personas, game changers, deal makers, big hitters, free thinkers, thought leaders etc that reflect the types of client, sectors and services that make up the M&R offer and partners them with the campaign strapline, ‘We’re here for you.”
The play being they are both figuratively ‘here' for clients but also, actually here, in Birmingham, at brilliant and prestigious new offices at the heart of the Birmingham business quarter.
The ads applied were a mixture of moving and static image and ran through rush our across Birmingham Tech Week and beyond.
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