Sable&Hawkes new concept visual identity for London restaurant

Sable&Hawkes have completed a concept identity for a contemporary English restaurant Smoke&Mirrors.

Branding, positioning and visual identity and logo design by Sable&Hawkes

The name and design approach takes inspiration from its location opposite the MI6 building and the identity and interior finish will reflect the secret and mysterious feel of said building and its operations.

Taking inspiration from the grey of the Thames and the blue of the MI6 building, the colour palette is moody with smokey tones. Think: amethyst, pigeon grey, teal, peacock blue with a hint of metallic so silver, pewter, gold or copper. Interiors will use a mix of luxe materials and fabrics.

Built on two floors, there will be a bar and casual seating downstairs, leading to an open terrace that is adjacent to the pathway running alongside the Thames. The restaurant is upstairs and accessed by a ‘secret’ staircase, with dining for 60 including some private ‘dining pods’ that will make the best of the view.

Smoke&Mirrors will be an all day restaurant, open for breakfast through to dinner. The area, Pimlico, is residential, so the venue will appeal to the local community, with the ground floor bar area being used throughout the day for coffee, and pastry’s with free wi-fi included. For customers that visit Tate Britain, a traditional afternoon tea would also be available.

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Sable&Hawkes are a creative communications company that works across print, digital and social media. We use brand and marketing strategy, graphic design and content creation to help our clients generate attention, win more work, find and recruit the best people and engage and motivate their staff.

If you have a project to discuss or would simply like to know about our services please contact Adrian:

Mob: 07712 270198 
adrian@sableandhawkes.co.uk
The Studio: 21 Aylestone Road Cambridge CB4 1HF. 
www.sableandhawkes.co.uk 



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