Why we love being part of the PROI
We’re always talking about being part of the PROI - home of the world’s leading independent agencies. But why is it so important to us to be a member and what benefits can it offer to our clients?
We’re addressing the elephant in the room – Twitter
It’s been three months since Elon Musk's takeover, and lots are wondering about the future of Twitter. In this blog we’re looking at some of the advantages and disadvantages of using Twitter.
Data overload: too much of a good thing?
One thing most marketers have too much of is data. The sheer volume of marketing metrics available is unprecedented and it risks being a distraction: How do I access it all? How do I process it and use it to add value?
Marketing in a recession
We all know your marketing budget can be in danger during a recession, even though history very clearly shows brands that continue to invest strongly in marketing do better during a recession and are in a stronger position as things improve.
Smarter ways with your marketing budget
There is no doubt that advertising and the way we reach prospects has changed in the last five years. I don’t want to be the Grinch here, but could this be the end for traditional approaches to marketing, including the Big Christmas TV Advert?
KISS team tips for 2023
Have you reflected on your best learnings from 2022, and what you might be taking into (or ditching) in 2023?
KISS announces exciting merger with Isle Interactive
KISS Communications announces its merger with digital agency Isle Interactive, adding significant resources and strengthening its position as a leading creative agency.
Seismic shifts
Is your brand ageing well? And are you tracking the seismic shifts in your market?
Creative power drives efficiency
While it’s true that pubs and hospitality have suffered hugely during the pandemic, the owners of Corona beer are trumpeting their record figures this year, with AB InBev CEO Michel Doukeris claiming ‘Creative power drives efficiency’.
'Happy Place’ – the only way we’ll get what we really need
A month in and I don’t have big predictions for 2022.
Becoming Ebanana Scrooge…
We all love a Christmas ad, and God knows many of us have had a tough year and could do with a laugh. But this year almost all of them sit badly with me – it just doesn’t feel like the right year for that one huge ad, however good it is.
Tents and marketing - a link?
Every Summer we move into a tent for a week or two, and to me the world of camping is a great template for thinking about marketing.
Cambridge, the climate and technology
COP26 has left us with some pretty stark headlines – all preceded by the damning IPCC climate change report.
Starting strong
Sarah Reakes, Managing Director at KISS, writes: Like most of you no doubt, I had plenty of time over the holiday period to reflect on how confronting 2020 was.
The psychology of uncertainty – and how to use it
We are uncertain of almost everything these days, but why do some businesses seem to handle it better than others, even to thrive?
Food for the soul: our award-winning pro bono partnership
Cambridge Curiosity and Imagination (CCI) is an arts and well-being organisation that KISS has worked with on a pro bono basis since 2013. The team says: "We’re thrilled to say that together we won the National Arts Fundraising School #emcees award for the Best Corporate Partnership 2020."
Science Comms – a how-to guide for times like these
One odd silver lining these days is that the amorphous topic of ‘science’ and its value in our lives is much more discussed!
Opportunities for Science comms
The science communication landscape is one of many things that have been fundamentally upended by today’s pandemic. The role of that amorphous thing called ‘science’ in our lives has never been more public, more discussed or more appreciated. This is an opportunity for those marketing complex products but it’s also exposing the enduring tensions in science-based communications.
Influencing the education sector
The impact of Covid-19 has meant it is crucial for brands to understand consumer behaviour quickly in order to maintain their reputation.
Navigating - and surviving - a recession
If you’re a marketer old enough to have worked through the recession of 2007-8, you might think you know how the next two years will pan out. I don’t agree. In my view we need to look back almost a century, but we can actually survive, adapt and thrive.
Tertiary education: time to start thinking like a company
Covid is proving to be both a major threat and a major opportunity in tertiary education, but it seems to me no one is seizing it with real urgency.