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Messaging, and how to get it wrong
I think we can all agree (politics aside) that navigating the messaging around Covid-19 was never going to be easy. Yes, the overarching messages were easy to deliver and understand…but when it boiled down to the nitty gritty, I think it’s fair to say the last six months has been pretty confusing for us all.
Memories of Kiwi farmers trading their way out of trouble
The UK has always had a successful agri sector – but the challenges right now are without precedent, from pandemic issues to Brexit. Could we be inspired by New Zealand’s history?
Making the unconscious conscious
The role of advertising and public relations and how they contribute to what we define as society’s ‘norms and values’...
Education brands – how to survive harsh times
Today’s education providers have a real opportunity to stand out by swiftly reconsidering their customer experience.