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B2B marketing blogs – ten tips for success
Anna Wood says:The aim of a business blog is to encourage people to engage with the business, for example to sign up to a webinar or download a marketing document. As well as this, it should help your company’s website to rank higher in search engine rankings. Here are my top tips for managing a successful blog.
Marketing to engineers: optimists and cynics?
If you are marketing to engineers, should the approach be the same as for consumer marketing?