The first one-day training course is to take place in Cambridge on Tuesday 3rd July.
Originally developed to enable engineers and scientists to perform better in a sales environment, the course is proven to enable companies improve their visibility in the marketplace, their sales performance and profit margins.
Based on proven sales and marketing principles as well as many years of real world experience, the course takes the delegate on a journey of discovery about the thinking and techniques that need to be applied, to enable them to turn their technology into revenue. From understanding the importance of the brand and positioning, right through to presentation, negotiations, closing deals and after-sales care; Energi's one-day course touches on a wide range of critical issues and provides guidance on they are best approached.
"This course is very much about providing engineers with a 'sales' mindset, " said Richard Blackburn, Managing Director of Energi and presenter of the course. "In general, engineers and scientists are not very comfortable with the concept of selling. It often feels quite alien to them. This course is intended not only to inform, but actually to enthuse them about how critical sales and marketing is to any company and, at a professional level, what a rewarding career it can provide."
A fundamental premise of the course is that in order to achieve optimum sales, effective marketing is essential, and that in many ways, marketing and sales are interlinked, with each playing a critical role in the development of new business.
In addition to discussing marketing issues such as brand creation, positioning, advertising, exhibitions, PR and web strategies, the course explores sales issues such as handling customer enquiries, sales meetings, presentations, negotiations, licensing and contracts, closing deals, setting targets, distribution channels and the use of a sales database.
“I guess you could say it’s an ‘holistic’ approach to business development,” said Richard. “In our experience, the more connected the marketing fits with the sales effort, then the better the overall results. So it is important that engineers moving into sales understand the whole picture.”
www.energi-tech.co.uk/technical-sales-training.htm
About Energi Technical Ltd
Energi provides marketing services to the European engineering and technology sector. Working with companies that range from high volume manufacturers of turned parts to specialist manufacturers of computer boards, Energi provides marketing support, PR services, website creation and copywriting for technical articles.
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To register or for more information, please contact Sally on 01603 439569 or e-mail sally@energi-tech.co.uk
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