Sookio's guide to alienating your audience and selling less

21 August 2019

Make sure your digital marketing is reachng the right audience - and forget everyone else. Read Sookio's tips for writing with a strong, distinctive tone of voice.

Here is Sookio's guide to beating The Beige by focusing on the right audience instead of writing to please everyone.

1. Define who you're talking to

2. Ditch the signoff committee

3. Getting noticed is possible... but hard

4. Get the context right

5. Don't "we" all over the place

 

Read more on the Sookio blog.



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