We always get asked about setting realistic and measurable KPIs when starting a campaign.
KPIs (key performance indicators) are metrics designed to help you achieve a goal or set of goals, whilst measuring your progress.
Here's a list of what we cover:
1. Start with a strategy
2. Choose relevant metrics
3. Consult the data
4. Merry it with your marketing activity
5. Be realistic
Read in more detail on the Sookio blog.