Do this first!
If you’re a small business or a sole trader, people want to see you! Think about how your profile looks and feels:
- Profile picture. Can they see the smiling faces of your company? Any chance to feel approachable to potential clients is a win!
- Who’s tweeting? If multiple people from your company are tweeting, it’s often a nice touch to sign off your tweets with your initials; that way people know who from your company is tweeting, making them feel more connected and giving your tweets a personal touch.
- Pinning tweets. Make it easy for people to read relevant info. Pin important details like sales, new products or where your customers can find you to the top of your profile. Just remember to change it when the pin is no longer relevant!
Plan, plan, plan
You don’t have to be physically tweeting 24/7, that can pile on the pressure and make Twitter feel like a chore. Think about planning content ahead of time; perhaps you can you plan something around popular hashtags like #MondayMotivation or #TBT (throwback Thursday).
Think ahead to events like Mother’s Day or Easter. Any event which people come together to celebrate can be a great way to pick up followers and potential customers, as long as it feels natural and relevant.
Planning content is easier if you’re using a scheduling tool. There are many free tools out there like Hootsuite or Buffer to schedule your tweets. Setting aside a little time to plan will end up saving hours in the long run.
And don’t forget to have a fun along the way! We love seeing Greggs’ latest tweets - they never miss an opportunity to stir up some banter.
Find customers with Twitter search
It’s easy to find others interested in similar things to you. Explore Twitter’s advanced search; perhaps you’re interested in food recipes and growing your own food, specifically for people in Saffron Walden? Reach out to those who share your interests - you’ll find yourself building a bigger community in no time!