Studio 24 writes:
To help us really understand CUBG, our team spent time getting to know the Garden, its history and attractions. This was research and development time that made us very happy.
Simon Jones, Managing Director, Studio 24 said: “I've been a frequent visitor to the Botanic Garden with my family for years, so was really excited to be working on this project to bring the Botanic Garden's website to life. This project has been a joy to work on and we've strived to deliver a beautiful website to match the beauty of the Gardens.”
CUBG is one of the most visited attractions in the city and this year has attracted a record 300,000 visitors. Our work on the redesign reflects that status. We created a website where the aesthetics are sympathetic to seasonal changes, which highlights CUBG’s vital scientific work and which improves engagement through visitor numbers, memberships and event participation.
Anna Patterson-Lee, Head of Development, Cambridge University Botanic Garden said: “We are delighted with the new CUBG website and we hope that it will make it easier for people to find out more about the Garden, our history and work, and how to visit us. We are particularly pleased that the new format is so visual as it allows us to showcase the stunning plants, trees and landscapes that make up the Garden.”
About Studio 24: Studio 24 is a digital agency based in the centre of Cambridge. We put the user experience at the heart of all our work and are committed to helping our clients achieve more with digital. Our partners include: Crossrail, HS2, London Heathrow, and the Cambridge Film Festival.
About CUBG: Supporting leading scientific research and welcoming 300,000 visitors a year, Cambridge University Botanic Garden is one of the largest University-owned botanic gardens in the world. The Garden’s living plant collection of over 8,000 species is spread across 40 acres of landscaped gardens. The collection, which includes iconic and endangered trees and plants, supports University research towards meeting many of the world’s greatest future challenges (such as food security, climate change and medicine). The Garden also inspires schools, the local community and visitors from around the world about the importance of plants and plant science, horticulture and the joy of gardening.