New Covent Garden Soup has worked with the Cambridge based creative agency TAG, on the design of their range of packaging.
New Covent Garden Soup company run a competition every month in which soup lovers can enter their favourite soup recipe onto the website. Members of the public can then vote for their favourite recipe via Facebook.
The winning soup will then appear on the shelves of supermarkets all round the country a few months later.
January’s winning soup was Chicken & Creamed Corn Soup which was created by Michael Lamont in the Chinese new year theme.
TAG were once again employed to translate the theme and recipe into a branded packaging solution with outstanding shelf-presence and product recognition.
To enter a recipe or vote for one of the recipes, go to www.newcoventgardensoup.com
About TAG
Established in 1986 by David Avery who still heads up the agency, TAG is one of Cambridgeshire’s longest-running design agencies.
The agency is a hotbed of creativity and prides itself on devising innovative, thought-provoking and above all creative solutions to clients’ marketing and branding needs.
The full-service creative agency offers brand consultancy, printed literature and website design. Their philosophy is ‘London agency expertise with rural agency intimacy’.
TAG specialises in a range of sectors including FMCG, Pharmaceutical, Construction, Technology and Charities.
The impressive client list includes many well-known consumer brands including Greene King, New Covent Garden, Branston, Typhoo, and OXO as well as local companies like Scotsdales, NAPP and The Moller Centre.
www.tagwebdesigncambridge.co.uk
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Media contacts
Simon Wheeler
Account Director, TAG
07946 338009
simon@tagbrand.co.uk