The top 12 questions to ask during a sales & marketing interview

31 March 2022

Recruiting new talent is challenging, irrespective of the role you’re trying to fill, but in many ways adding to your Sales & Marketing team can present the biggest test. As well as defining the role to ensure that you and the candidate know exactly what will be expected, it’s crucial to use the interview process to build a shortlist of the very best applicants. And that interview will only be productive if you’ve identified the best questions to ask, not only to gauge the candidate’s experience and ambitions, but also to evaluate how they react under pressure.

Top 12 questions to include in a Sales & Marketing interview are as follows:

1 What have you learned about our company to date?
This question is useful because it’ll show that the candidate has done their homework and informed themselves about the business they’re hoping to join. If you receive a vague or unsatisfactory answer, it may be time for you to look elsewhere.

2 Why do you work in Sales & Marketing?
This question helps to get to the root of why the candidate loves the Sales & Marketing arena and, especially, why your sector inspires them. It also allows you to understand how the candidate would bring their personality to bear when promoting your business and/or closing a deal.

3 Can you give me an example of a major success you’ve had?

https://www.exactsourcing.com/the-top-12-questions-to-ask-during-a-sales-marketing-interview

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