The Challenge
The museum’s existing website was outdated and lacked the functionality needed to engage today’s audiences. It needed:
- A fresh, user-friendly design to captivate visitors and reflect the museum’s unique heritage.
- Improved accessibility to cater to all audiences.
- A clear and seamless journey to book tickets via an external platform.
- A dynamic events section to highlight exhibitions and activities.
- Striking visual storytelling to bring the museum’s history to life.
Our Approach
Granite 5 worked closely with the museum team to deliver a fully responsive, WordPress-powered website that not only met but exceeded expectations. Key highlights of our approach included:
User-Centric Design: We created a clean, modern, and easy-to-navigate site that ensures a seamless browsing experience for visitors of all ages.
Enhanced Accessibility & UX: We prioritised accessibility best practices to ensure the site is welcoming to all users, including those with disabilities.
Seamless Ticketing Journey: The website provides a clear and intuitive link to the museum’s third-party ticketing platform, making it easy for visitors to plan their visit.
Compelling Visuals & Storytelling: We collaborated with Define Creative, who provided stunning video and photography, helping to capture the essence of the museum and enhance its digital storytelling.
SEO & Performance Optimisation: To improve search visibility and site speed, we implemented best-in-class SEO strategies and performance enhancements.
The Result
The new website has transformed Denny Abbey and The Farmland Museum’s online presence, offering an immersive and engaging digital experience.
Increased visitor engagement – More intuitive navigation and visually engaging content encourage users to explore the museum’s rich history.
Simplified ticket booking journey – A clear link to the museum’s third-party ticketing system makes planning visits easier than ever.
Better outreach to new audiences – The new website helps the museum connect with a wider audience, including schools, families, and history enthusiasts.
Client Feedback
"This new website is a fantastic asset for the museum, allowing us to reach new audiences and better serve our visitors. We are incredibly grateful to Granite 5 and Define Creative for delivering on our brief exactly as we imagined.”
— Sarah Michael, Manager, Denny Abbey and The Farmland Museum
A Digital Transformation for Heritage
At Granite 5, we are passionate about bringing heritage organisations into the digital age, ensuring their stories are told in a way that resonates with today’s audiences. The Denny Abbey and Farmland Museum project is a perfect example of how a thoughtfully designed website can enhance engagement, improve visitor experience, and help a cultural institution thrive in the digital era.
➡ Visit the new website: www.dennyfarmlandmuseum.org.uk
