London, UK, October 7, 2024 — Yellow Submarine AI Ltd, a leader in artificial intelligence-driven business solutions, is proud to announce a new partnership with Burger King Thailand, part of Minor Food Group (https://www.minorfood.com/en), to implement its cutting-edge software across their locations in Thailand. This collaboration will enable Burger King Thailand to make data-driven decisions on the best locations for new stores based on footfall and transaction analysis, driving operational efficiency and strategic growth.
Unlike traditional footfall solutions that rely on cameras, Yellow Submarine AI’s software leverages advanced machine learning algorithms to infer transactions - including cash and credit card payments - allowing for precise insights into customer behaviour. This unique capability identifies potential store locations with both high physical traffic and high transactional footfall, while simultaneously measuring key metrics such as ‘peel-off rates’, giving Burger King Thailand an edge in planning capacity, inventory management, and store layout design.
"Partnering with Yellow Submarine AI has been an impressive experience," said Tanawat Damnernthong, General Manager at Burger King Thailand. "Their software’s ability to provide deep insights into both foot traffic and transaction data allows us to make more informed decisions about our store locations and inventory management. We’re excited about how this partnership will enhance our operational efficiency and drive customer satisfaction," he noted.
"Working with a global brand like Burger King Thailand is a fantastic opportunity for us to demonstrate how our technology can transform retail operations anywhere in the world," said Justin Staines, Co-Founder of Yellow Submarine AI. "By providing actionable insights that go beyond traditional footfall data, we’re helping them make smarter decisions about store expansion and management."
About Yellow Submarine AI Ltd
Yellow Submarine AI Ltd is UK-based artificial intelligence company focused on transforming noise into knowledge. Specialising in data analytics, machine learning, and business intelligence solutions, Yellow Submarine AI helps businesses make smarter decisions by leveraging the power of data. With offices across key global markets including London and Tokyo, the company delivers innovative solutions for industries ranging from retail to financial services.
