The design project started off as a straightforward web redesign. But when we examined the Staples brand identity, we just couldn't sit back and let the logo continue in its present form. By working on subtle changes to the logo, the spacing between letters and the typographic elements, we were able to move the brand on - without losing any of the historical goodwill built up over the decades.
Then came the website. No ordinary static brochure-ware site this. Here we have an interactive postcode finder to locate your nearest store, a full online catalogue of products including a 'product finder' to help steer customers in the right direction and a host of other engaging features.
But perhaps most impressive is a complete back-end database of distributors and retailers. Each member has a unique login which allows them to create a retail profile - visible to customers. The profile can include store opening times, a location map, parking instructions, a welcome video, store photos and even special offers unique to that store.
This ground-breaking site is now being rolled out across all of the Myers Beds brands:-
www.staplesbeds.co.uk
www.myersbeds.co.uk
www.dunlopillo.co.uk
www.slumberland.co.uk
This multi-level interactivity ensures that the brand becomes intrinsically linked with each of the retailers, adding value to their proposition, and delivery an outstanding customer experience to both consumers and retailers alike.
About TAG
Established in 1986 by David Avery who still heads up the agency, TAG is one of Cambridgeshire’s longest-running design agencies.
The agency is a hotbed of creativity and prides itself on devising innovative, thought-provoking and above all creative solutions to clients’ marketing and branding needs.
The full-service creative agency offers brand consultancy, printed literature and website design. Their philosophy is ‘London agency expertise with rural agency intimacy’.
TAG specialises in a range of sectors including FMCG, Pharmaceutical, Construction, Technology and Charities.
The impressive client list includes many well-known consumer brands including Greene King, New Covent Garden, Branston, Typhoo, and OXO as well as local companies like Scotsdales, NAPP and Cambridge Online.
www.tagwebdesigncambridge.co.uk
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Media contacts
Simon Wheeler
Account Director, TAG
07946 338009
simon@tagbrand.co.uk