Ian Titchener, Director of Telemarketing Matters, writes: It always surprises me, when I go to see clients, that they all tell a similar story. They have engaged a telemarketing company based on the person that is sitting in front of them. Now this is understandable, we all know that people buy from people, however are you sure that the person sitting in front of you is the person whose time you are buying?
It certainly strikes me as unfair that an experienced ‘Account Manager’ can be sent to conduct a meeting on a face to face basis with a client (and may indeed be the person to conduct your telemarketing trial) but when you have placed your long term business, your account is immediately handed over to a less experienced ‘caller’ who will handle your ongoing calling. This person is undoubtedly less experienced than the ‘Account Manager’ and may not have the skills that an experienced account manager may have. The result of this for the client is low quality meetings with poor conversion rates and even worse ROI.
Your telemarketing partner should provide you with a transparent end to end service, one point of contact, and more importantly results that quickly turn into business. We have developed a philosophy at Telemarketing Matters that is simple; To make an appointment for a sales person you must be a sales person. By using this simple philosophy we have consistently delivered a higher service level and better results than many of our competitors.
So the question is, do you know who you are dealing with? If not, give us a call!
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