Communications

An image of the globe with faces and hearts overlaid

2 February 2023

Why we love being part of the PROI

We’re always talking about being part of the PROI - home of the world’s leading independent agencies. But why is it so important to us to be a member and what benefits can it offer to our clients? ...

An elephant in a room that looks recognisably like an office

30 January 2023

We’re addressing the elephant in the room – Twitter

It’s been three months since Elon Musk's takeover, and lots are wondering about the future of Twitter. In this blog we’re looking at some of the advantages and disadvantages of using Twitter. ...

Image showing colourful graphs and charts overlaid, with upward trends

27 January 2023

Data overload: too much of a good thing?

One thing most marketers have too much of is data. The sheer volume of marketing metrics available is unprecedented and it risks being a distraction: How do I access it all? How do I process it and use it to add value? ...

Stylised image showing three people in suits pushing the direction of an arrow to show an upward trend

9 January 2023

Marketing in a recession

We all know your marketing budget can be in danger during a recession, even though history very clearly shows brands that continue to invest strongly in marketing do better during a recession and are in a stronger position as things improve. ...

Scales with lightbulb on one side and stack of coins on the other, evenly balanced

9 January 2023

Smarter ways with your marketing budget

There is no doubt that advertising and the way we reach prospects has changed in the last five years. I don’t want to be the Grinch here, but could this be the end for traditional approaches to marketing, including the Big Christmas TV Advert? ...

Two pairs of hands planting seedlings in soil

3 January 2023

Green fingers and agency life - yes, there’s a link!

Iwan Moore, our Technical Director, writes: Being asked to talk at one of our regular ‘inspiration’ sessions made me take a long look at myself. I considered quite a few topics, but in the end I settled on Monty Don – perhaps not Monty Don entirely, but I have him to thank for being ab...