Many potential customers use geographical tags to accompany their search queries, for example ‘Dentists in Cambridge’ or ‘Recruitment Consultant near Ely’. Since 2016 Lilac James have specialised in a particular SEO strategy which exploits these geographical search terms to maximise local SEO lead generation.
Learn exactly how they do this at their talk on 2nd November.
Lilac James will cover:
- A general overview of SEO and the latest best practice, including the recent “helpful content” algorithm update in August 2022.
- Why it’s easy to rank locally, but more difficult to expand your SEO regionally.
- How to identify which regional areas to target your expansion activity.
- Exactly how you do that!
- Effective landing page design to turn viewers into enquiries.
About the speakers:
Karen James: Karen is a marketing expert who established Lilac James in 2008 as a marketing agency specialising in SEO, Google Ads and Social Media Marketing. Karen has helped hundred of businesses achieve digital success.
Who should attend? This talk should be suitable for anyone starting to look at SEO or wanting to refresh their knowledge.
To book: Please book online at Book Now. Cambridge Network Members can attend for just £20+VAT. The discounted rate will be applied after you log in to book. To check whether or not your company is a member, just check our Directory to see if your company is listed. If you don't have a log in please email louise.rushworth@cambridgenetwork.co.uk
Non-members are also welcome at £30+VAT.
Please note: No refunds will be given if cancelling your place within 7 days of the event date as we have already committed to costs at that point.
You may also like this companion event by the same speakers:
30th Nov: FB Ads vs Google Ads: What is best for your business and how to combine them to maximise growth
