In this session, Alex Rowthorn will explore how small biotech companies can leverage network analysis and Everett Rogers’ Diffusion Theory of Innovation (1962) to identify key opinion leaders and early adopters within scientific research communities. Using a hypothetical case study focused on a biotech company offering an innovative solution for preserving gut microbiota samples for clinical trials, the session will demonstrate how to map and analyse networks of scientific publications and collaborations.
Attendees will gain practical insights into constructing and analysing co-authorship networks, identifying influencers based on centrality metrics, and applying these insights to develop targeted marketing strategies. The session will include a live demonstration of network analysis techniques, showcasing how to pinpoint individuals and clusters most likely to drive the early adoption of new technologies in niche scientific fields. This session is designed for professionals looking to enhance their marketing strategies with data-driven approaches tailored to complex and specialised markets.
An event designed to deliver actionable insights and transform how you engage with your audience. With renowned speakers and plenty of networking opportunities, this is a must-attend for sales and marketing professionals in science.
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