Every business wants to achieve consistent growth, both turnover and profit, whether they are a start-up, scale-up or mature business, but many struggle to achieve this. There is no magic ingredient or special sauce that can deliver this. But an effective marketing plan based on understanding your customers, their needs and the pain points that turn prospects into customers will.
In this session, Marketing Expert and Entrepreneur Colin Stickland will show you a simple 5 step process to enable you to build effective Marketing plans and activities designed around attracting and converting the right customers to your business.
If your business is struggling to achieve consistent growth, generate new leads, convert new prospect, or retain clients then this session will help you identify where to focus and make improvements.
The session is suitable for Business Owners, CEOs, Marketing Directors, Marketing Managers, and anyone who wants to understand more about how they can build an effective marketing plan to create a long-term opportunity pipeline.
Timings:
- 4pm: registration and networking over coffee and cakes
- 4.30pm: Presentation and Q&A
- 5.30pm: Networking
- 6pm: Event ends
About Colin Stickland
Following a Management and Marketing degree, Colin built a career in Marketing and Sales with a number of large Blue-Chip organisations including Beiersdorf (Nivea), Argos and Essity (Bodyform, TENA, Velvet) before leaving the corporate world to start his own business. Colin built Allanda from his bedroom to a multi-million turnover before a planned trade sale exit. As well as investing in other companies he has started other businesses along the way. He now works with The Marketing Centre providing growth advice to businesses and providing fractional Marketing Directors who work as a cost effective to bring skills and experience to businesses looking to scale/grow who lack senior in-house marketing expertise.
To attend
Members: Any Cambridge Network member may attend at a cost of £15+VAT (check for membership in our Directory). Click on Book Now, make sure you're logged in to receive your member discount. Alternatively, email sara.baxter@cambridgenetwork.co.uk for help with booking.
Non-members: Non-members may also attend this session at a fee of £25+VAT. You may wish to join as a member from £50+VAT and come along to many other events for free or at member rates!
Image by Gerd Altmann from Pixabay
