Head of Digital Customer Engagement
London
Competitive Salary & Benefits
Advert Closing Date: 19th November 2024
Introduction to Role:
Are you ready to take the lead in shaping the future of digital customer engagement? We are seeking a Head of Digital Customer Engagement to own our Digital Platform Excellence agenda To build a successful team that continues to innovate and maximise valued interactions with customers across our brands.
Accountabilities:
As the Head of Digital Customer Engagement, you will be responsible for operational frameworks and ways of working to ensure digital customer engagement is part of the integrated customer engagement model. You will optimise and embed the Brand Strategic Plan (BSP) and Business Operational Plan (BOP) within the team. You will also drive delivery excellence across content generation and measurement by working with third parties, internal teams, and/or GCO engagement.
In this role, you will be responsible for digital governance in accordance with the latest guidelines and best practice. You will form strategic partnerships to realise digital marketing ambition against key domains. You will lead technical integration and platform utilisation for platforms that support and optimise delivery of Omnichannel and Digital Customer Engagement across our GTM model. Your role will also involve delivery of compliant SEO for website excellence and information hierarchy. Develop critical metric and digital insight reporting across digital channels and touchpoints, delivery to relevant teams and leveraging in planning processes. You will also provide campaign and asset refinement recommendations after launch and campaign optimisation based on measurement and insights captured. You will also manage digital content demand forecast and content factory pipeline against business priorities.
Essential Skills/Experience:
- Marketing and sales/multi-channel experience
- Digital Customer Engagement experience (SEO, Digital Media Buy in)
- Understanding of marketing strategy
- Strong interpersonal, leadership, and consultative skills
- Budget management and business case development
- Line or matrix management experience
Desirable Skills/Experience:
- Deep knowledge of channels
- Previous experience in media agency
- Previous experience in healthcare environment
- Customer insight experience
- IS/IT background
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.
Why AstraZeneca?
At AstraZeneca's Biopharmaceuticals Business Unit, we are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. We are driven by the solutions we bring to the healthcare ecosystem, making an impact at every step of the patient journey. We are constantly thinking big to answer new challenges, starting small and scaling fast. We lead Commercial to provide solutions that make a difference, improving our patients' experience and health outcomes.
At AstraZeneca UK, we are committed to delivering against three missions:
- Accelerating the position of the UK as a global centre of excellence in life sciences
- Redefining healthcare through fast and equitable access to the most effective medicines, high quality care
- Delivering sustainable leadership that prioritises healthy people, society and planet
Our head office in Pancras Square offers us the strongest possible platform to transform the lives of patients, as the country’s leading biopharmaceutical company. It brings AstraZeneca UK closer to our customers, partners and collaborators in the UK’s healthcare environment, as well as develop greater collaboration with the wider AstraZeneca footprint.
Join us and be part of creating the right environment that empowers our people to have a winning attitude. Our agile and entrepreneurial team of strategic thinkers is trusted to innovate and experiment, supported to learn fast from failures and move on.
Are you ready to run fast with us? Apply now!
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.