2017 video in business benchmark

Video marketing is possibly the most prevalent trend of our times and big brands and companies are all quick to embrace the idea with Facebook Live, Instagram and Snapchat. It is evident people find it easier to engage and are willing to watch these videos. Companies have therefore followed suit as per their customers’ “advice”.

Nicholas Kalavas, CEO of CFM Group, writes:

In case you needed more convincing, this new infographic from Vidyard, which incorporates their findings from analysing 250,000 videos and 600 million video streams, provides a clear insight as to why you should also shape your company’s marketing strategy towards including videos.

 

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