The Cambridge-based PR & Marketing consultancy, which specialises in strategy, marketing, PR, branding and engagement, scooped the ‘Best Use of Content’ award once again, this time for its client Kao Data, a specialist data centre within the UK Innovation Corridor, which counts the UK’s most powerful supercomputer among its prestigious clients.
The winning submission centred around the intensive four-month campaign the agency designed for Kao Data, which included a series of content-driven features, thought leaders and integrated social media campaigns to inform, intrigue and generate interest, as well as showcase Kao Data’s outstanding green credentials.
cofinitive's hugely successful #KaoinCambridge campaign also included organising a select roundtable event which explored how Cambridge would stay ahead of the game as the UK Centre of Science, Technology and Innovation whilst respecting the city’s green ideology against a backdrop of excessively high data usage.
Focusing on one of the key issues and concerns for Cambridge carried significant weight, and, out of this event, came an important idea: the pressing need for an HPC and AI roadmap for Cambridge which has subsequently been progressed by the Cambridgeshire and Peterborough Combined Authority Business Board.
cofinitive was only one of two Cambridge-based companies shortlisted across all the award categories
In reaching their decision, the CIPR Pride judging panel, which is made up of experienced PR professionals, said: “Your work has been judged as the best in your region by leading PR experts and to win an award is a fantastic achievement. Congratulations”.
cofinitive founder and director, Faye Holland (pictured) said: “We are enormously proud to have won this award, and to have done so against such tough competition and for the second consecutive year running is an honour. Every award we win is just further confirmation that we are an excellent team who are committed to doing the very best that we can for each and every one of our clients.”
about cofinitive
cofinitive is a hybrid PR and communications company – in name and in deed: we are collaborative, working with or as your PR and comms team; we are definitive in our approach; and we are transformative in the results we deliver. We are made up of a team of individuals that are passionate about creating impact for their clients. we have decades of experience in business – in startups, the charity sector, the corporate world and in media – in the organisations that we now serve. We supplement a company’s existing marketing, PR and communications teams, we plug a skills gap, or we are your comms team. We are drawn to people and companies that want to do their best, that have passion, but maybe not the requisite skills.