This new digital consultancy is being introduced after Cambridge BID recently secured funding from the Cambridgeshire and Peterborough Combined Authority Growth Fund to help visitor economy businesses recover from the COVID pandemic.
Digital marketing agency Granite 5 were appointed after a competitive tendering process to work with a number of businesses within the BID area, to review their current digital footprint and inbound marketing, and to provide recommendations of how to grow and maximise their digital presence and investment.
Christian Scott from Granite 5 commented: “It’s a great opportunity to work with Cambridge BID and local businesses to explore how best to engage and interact with their online audiences to drive engagement, interaction and growth. Our specialists in inbound marketing, content, social, SEO, design, tech and accessibility are all involved in the review process to ensure we have every angle covered.”
Further support is being provided by Cambridge BID in the form of a capital grant scheme which was launched in May. The aim of this grant is to provide BID levy payers with the opportunity to apply for financial assistance towards a project that enhances their customer-facing offer. This can include digital changes and therefore some businesses can apply to the grant to implement the delivery of the recommendations provided by Granite 5.
Helen Hames from Cambridge BID commented: “The Covid-19 pandemic has had a significant impact for many businesses. Through securing this grant from the Combined Authority, we are hoping to provide Cambridge businesses with valuable support as they reopen. Over the last 18 months having a digital presence has been so important and by facilitating businesses working with Granite 5 to understand how they might improve this in the future we are creating resilience and in turn, further promoting the unique offer we have in Cambridge.”