The event, taking place at The Moller Centre in Cambridge tomorrow (Tuesday) from 4.00-8.00pm, is an opportunity to learn what has been achieved by the world’s leading adopters of social media strategy.
Keynote speaker Jonathan Wichmann was previously Head of Social Media at Maersk Line. His award-winning strategy saw the Danish logistics and shipping company harness social media to engage with customers, employees and stakeholders. They were awarded Social Media Campaign of the Year at the European Digital Communications Awards 2012 and today have over £1.8million fans on facebook and over 111,000 followers on twitter. Jonathan will explain to businesses how Maersk developed and implemented their strategy, how it added value to the bottom line and where he believes future opportunities lie in the corporate use of social media.
Delegates at the event tomorrow will also hear from experts on how social technologies can simplify the process of delivering a social media strategy and analyse the results, how to deliver an effective social media strategy both at home and overseas and key considerations for content and design when communicating across different continents.
Chris Kubicki, Chair of the International Sector, said: “This is a great opportunity for businesses to learn what has already been achieved on a global scale that they might begin to replicate within their own company. Thanks to keynote speeches such as the one we will hear tomorrow, senior executives are increasingly aware of the potential for social media in B2B market strategy and that is reflected in the delegate list.”
‘Making Social Media Work For Your Business’ takes place at The Moller Centre in Cambridge on Tuesday 10 June, organised by Cambridgeshire Chambers of Commerce’s International and Communications Sectors and supported by UKTI.
For more information please visit: http://bit.ly/socmed4
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