Through the agreement with Bango, Disney+ will be available in select markets to sell with mobile phone and broadband plans, and with other consumer services. This move will help Disney+ further expand its more than 150 million strong worldwide subscriber base by opening up new, indirect channels through Bango.
Disney+ is the home for streaming entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic, and more, with monthly and annual memberships available.
As a leader in subscriptions bundling technology, Bango takes care of all technical aspects of consumer-facing companies creating and managing subscription offers through their DVM™.
As a result of the strategic collaboration with Disney, the Bango DVM™ enables mobile operators and other consumer services in select markets to be able to offer Disney+ to their customers through promotional and “a la carte” offers in subscription hubs where multiple subscriptions from a wide variety of categories can be paid for and managed all in one place.
Commenting on the agreement, Anil Malhotra, CMO at Bango said:
“Disney+ is already a top entertainment choice for consumers worldwide and making the service available through Bango will provide more opportunities to reach new customers and further expand its already impressive membership base. As indirect subscriptions continue to grow, Bango ensures a seamless and quick solution for market-leading products and services.”
