Former Head of Marketing for specialist tech marketing agency, Sherpa, Lois Dixon, has joined as Marketing Manager, an integral role in driving the firm's continued growth.
Lois brings extensive marketing experience across a broad range of specialisms, in both b2b and b2c disciplines. She has a track record of delivering successful marketing campaigns across multiple channels and platforms and will be creating and implementing the marketing strategy for egt to deliver its continued planned growth.
egt director, Helen Coppen, states: “The key to our success is our people and we continue to invest in our existing team and adding to it, even in such uncertain times. Welcoming Lois is testament to the strength of eg technology and further cements our positioning as one of the leading product design and development companies in the UK. Lois, being an expert in her field, will be working closely with our entire team and will be overseeing our direct marketing and communications output, enabling us to further communicate our expanding services and capabilities to our current and potential clients. Lois has already had an impact on our brand presence and we are looking forward to see the results as this develops under her expertise.”
Lois adds, “eg technology is a fantastic and hugely exciting company to be part of. Starting a new role during these unprecedented times could have been a challenge, but the forward-thinking culture and talented, experienced team have enabled me to integrate seamlessly. I am confident that by utilising the various tools the business has, I will be able to use my expertise to create high level thought leadership content and deliver revenue-generating marketing activities. I am excited to be an instrumental part of taking egt’s message to the world at large and driving brand recognition in key markets”.