In March 2012, Omobono visited India to share the What Works Where research; and whilst there got an interesting idea about the position of B2B digital marketing in the Indian market and since returning have been planning a comparative survey. Omobono has partnered with, The Marketing Society and Circle Research two years running to produce the What Works Where reports which contain the views of what senior marketers view as effective when it comes to spending their budgets on B2B digital Marketing. The 2012 report also looks at the views of effectiveness from the buyer.
The India survey runs alongside the 2011 and 2012 reports, to further the research and reach out to as many people as possible working in India. The aim of this research is to understand B2B digital marketing priorities, channels, time, budgets and perception of its effectiveness. Omobono are pleased to be working in association with MBA students from Durham University Business School on this research.
Kiran Ramakrishna, Durham MBA student, said "I am very excited to partner with Omobono in this interesting research and am looking forward to the results".
If you work in India, you can contribute your views and experiences to the India study by completing this short survey. Responses will be collected up until 3rd August 2012, so make sure you complete the survey before then to be in with a chance of winning 1 of 4 gift vouchers up for grabs.
For further information please contact Fran Brosan or visit Omobono’s website.