The event production industry like many others is gearing up for a shake-up with the arrival of artificial intelligence (AI).
While this technology promises enhanced efficiency and creativity, it also raises questions about the future of jobs in the sector, producing groans and cheers in equal measure.
New Opportunities (come on let’s be positive)
Conversely, the integration of AI will give rise to new job opportunities. As AI technology evolves, there will be a growing need for AI specialists to design, implement, and maintain these systems. Event producers will increasingly require expertise in data analysis to interpret insights generated by AI, leading to roles focused on data-driven decision-making.
Moreover, the enhanced capabilities of AI can foster innovation in event experiences. This could spur demand for roles that blend technology and creativity, such as VR experience designers and interactive content creators. The shift towards personalised attendee experiences may also lead to a surge in jobs focused on audience engagement and experience management.
Jobs at Risk
As AI tools become more sophisticated, certain roles may face extinction or being so devalued they’re no longer attractive to newcomers. For instance, repetitive tasks like ticketing, scheduling, and basic logistical coordination could be automated, potentially reducing the need for administrative positions.
Additionally, AI-driven analytics can optimize marketing strategies, which might lessen the demand for traditional marketing roles within event production teams. The reliance on AI for tasks like video editing and content creation may also threaten positions traditionally filled by creative professionals.
Adobe Premiere for example now transcribes, creates captions and makes poor audio podcast perfect, which has put many 3rd party vendors out of business. Creative types will find themselves competing with algorithms that can generate eye-catching graphics, presentations, websites and copy instantly and on-demand (without the need for coffee, holiday or pay)
Conclusion
While AI may render some positions redundant, it also opens the door to new, specialised roles that require a blend of technical and creative skills. Embracing this change will be crucial for professionals in the industry to adapt and thrive in an AI-enhanced landscape. The future of event production may very well hinge on our ability to harness technology while preserving the human touch that makes events memorable.
Here at WaveFX we know that AI can not unload the van or haggle with a grumpy loading bay guy (yet). We're a UK event production company filming and streaming events for over 20 years. If you need help with your next event, hybrid or in-person we’d love to quote, we’re also happy to answer any questions and chat through the options.
Contact Jamie or Adrian on 01223 505600 or email hello@wavefx.co.uk
