SMA UK faced the challenge of managing two separate websites, leading to fragmented content and potential user confusion. The goal was to consolidate these platforms into a single, cohesive website while simplifying the content structure for enhanced user accessibility.
In response to SMA UK's challenge, Granite 5 Digital Marketing Agency devised a comprehensive strategy to seamlessly consolidate the two websites. The process included developing a new site map to organise content effectively, designing key pages to ensure a visually engaging experience, and implementing a user-centric approach throughout the website development. The solution also encompassed an overhaul of SMA UK's branding to reflect a more modern and cohesive identity.
The collaboration resulted in the successful creation of a unified website that seamlessly integrates content from both previous platforms. The website's streamlined content structure ensures a more intuitive navigation experience for users, addressing the initial challenge of content fragmentation. The design of key pages reflects a visually appealing and user-friendly interface, contributing to an overall improved user experience.
The launch of the consolidated website marks a significant milestone for SMA UK, brought to fruition by Granite 5. This achievement brings forth enhanced user engagement and a more cohesive brand identity. Users now benefit from streamlined access to relevant content, fostering a more intuitive and informative online experience. The refreshed brand identity not only resonates with SMA UK's mission but also projects a modern and unified image to its diverse audience.
As a result of this transformative project, SMA UK is positioned to better serve its community, providing a centralised digital hub for information and support related to Spinal Muscular Atrophy.
About Granite 5: Granite 5 is a Cambridge based web design and digital marketing agency that specialises in delivering innovative solutions to increase online presence and deliver tangible results.
Media enquiries, please contact: Emily Adams, Social Media and Content Manager, Granite 5, emily@granite5.com
