Recognising the critical need for Western businesses to navigate the complexities of China’s evolving intellectual property (IP) landscape, Ting Zhang FRSA, Founder and CEO of Crayfish.io, is partnering with the IPI Academy to deliver an essential training course: “Best Practices for Doing Business with IP in China.”
Drawing upon Ting Zhang’s extensive expertise in facilitating successful business ventures between the West and China, this course provides invaluable insights and practical strategies for protecting and enforcing IP rights in the Chinese market.
“At Crayfish.io, we understand the challenges Western companies face when operating in China,” says Ting Zhang. “This course is designed to equip businesses with the knowledge and tools they need to confidently navigate China’s IP system and safeguard their valuable assets.”
This comprehensive one-day course, delivered over two mornings, features expert instruction from Ting Zhang, Jane List, and Jiansheng (Ron) Xu, covering key topics such as:
- Understanding the nuances of Chinese IP law and recent legislative developments.
- Developing effective patent prosecution strategies.
- Mastering the enforcement of trademark and patent rights.
- Addressing practical remedies for patent infringements.
- Gaining vital context on doing business in China, including cultural considerations.
Ting Zhang will provide an overview of “doing business in China” today, delve into the cultural and business negotiation differences that impact IP strategy, and share practical advice on building an effective IP strategy in the Chinese market.
“This course goes beyond legal theory,” emphasises Ting Zhang. “We provide actionable strategies and real-world examples to help businesses protect their IP and achieve success in the Chinese market.”
The course is tailored for patent practitioners, IP administrators, business development managers, legal professionals, and senior leaders seeking to expand their presence in China.
Read the new blog by Ting Zhang on the IPI Academy website here: https://shorturl.at/7NQUR
For programme details and registration, please visit: https://shorturl.at/0hUYp
About Crayfish.io:
Crayfish.io is a leading provider of cross-border business solutions, specialising in facilitating successful engagement with China. Founded by Ting Zhang FRSA, Crayfish.io offers a comprehensive suite of services, including strategic consultancy and IP commercialisation.
About IPI Academy:
International Professional & Industry Academy (IPI) is a training initiative of Falconbury and Management Forum, a London-based leading provider of professional training for over 30 years. Its training solutions are delivered by experienced professionals.
